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The 3 Metrics Every Amazon DSP Owner Should Check Every Monday Morning

Ousmane2 April 20264 min

When I started as a DSP owner, I looked at everything. Every number, every column in the scorecard, every Netradyne alert. I spent my entire Monday morning in Excel trying to make sense of it all.

The result: I was drowning in data and had no idea where to start.

Today, I look at three numbers. Three. And those three numbers tell me exactly whether my week will be calm or whether I need to act immediately.

Metric 1: overall DWC

This is the composite score that summarises the health of your station. One number, one glance.

Above 92%: all good. You're in Fantastic, your routes are secure. Keep doing what you're doing.

Between 88% and 92%: alert zone. You're still in Great or Fantastic, but one bad weekend could tip you over. Immediately identify which sub-metric is dropping and act within the week.

Below 88%: emergency. You're in Fair or heading towards Poor. Every day counts. Identify the responsible drivers, do individual coaching this week, and don't let up on daily tracking until you've recovered.

The DWC is your thermometer. If you only look at one number, look at this one.

Metric 2: bottom 10 drivers

The overall score hides the individuals. And in a DSP with 50, 80, or 100+ drivers, it's almost always the same 5-10 people dragging everyone else down.

Every Monday, I sort my drivers by individual performance and look at the bottom 10. I check three things for each: is this new in the bottom 10 (one-off incident) or is it recurring (pattern)? Which specific metric is bad (safety, DCR, DNR)? Did I already coach this person last week?

A driver who appears in the bottom 10 for one week is normal. Two weeks running is a coaching conversation. Three weeks is a formal action plan.

This individual ranking is the most actionable thing you can look at. Because it tells you exactly who to call this morning.

Metric 3: 4-week trend

Last week's numbers aren't enough. A DWC of 93% this week doesn't mean the same thing if it was 95% a month ago (downward trend) or 89% a month ago (upward trend).

I systematically look at the 4-week curve for overall DWC and for the metrics that carry the most weight — DCR, safety score, and DNR rate.

If the trend is flat or rising, I stay the course. If it's been dropping for 2-3 weeks, I look for the cause before it becomes a visible problem in my tier.

That's the difference between reacting (when the score has already dropped) and anticipating (when the trend shows it's about to drop).

What I don't look at on Monday

I don't look at dozens of detailed sub-metrics. Not on Monday. Monday is the quick diagnosis — 15 minutes maximum to know whether I need to act or not.

The detail comes when I've identified a problem. If my DWC is dropping, then I dig into sub-metrics to understand why. If my bottom 10 has changed, then I look at individual reports to understand what happened.

The trap is starting with the detail. You spend 2 hours in the numbers and still don't know what to do first.

Monday morning in 15 minutes

My ritual:

  1. Open DSPilot. Check the DWC. Green? Good. Orange or red? Dig in.
  2. Open the driver rankings. Identify the bottom 10. Prepare 3-5 coaching sessions for the week.
  3. Check the 4-week trend. If it's dropping, find the cause. If it's stable or rising, move on.

15 minutes, three clear decisions, and I know exactly what to do this week.

Before DSPilot, this same process took me an entire morning in Excel. By the time I finished, it was noon and I hadn't even started the coaching conversations.


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